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YOUTH AMBASSADOR

The Youth Ambassador Programme connects young people directly with the legacy of D-Day and the Normandy Campaign.

As the generation who served passes the baton to younger generations, the programme ensures that remembrance remains active, visible and relevant — led by young people themselves.

Open to those aged 9–18, Youth Ambassadors represent the Memorial within their schools and communities and take part in projects that help preserve and share the stories of 1944.

AIMS AND IMPACT

The Youth Ambassador Programme is designed to:
Encourage young people to take ownership of remembrance
Develop confidence, leadership and communication skills
Foster intergenerational and international understanding
Support historical enquiry through direct engagement

Youth Ambassadors may:
Interview veterans or those connected to the Normandy Campaign
Lead remembrance projects within their schools
Represent the Memorial at commemorative events
Contribute to digital storytelling and education initiatives
Help research and share the stories behind the names on the Memorial

By moving beyond classroom learning, the programme empowers young people to become active custodians of memory.

GET INVOLVED

We are expanding the Youth Ambassador Programme and welcome enquiries from schools and families who would like to learn more.

To discuss becoming a Youth Ambassador, please contact:

Julie Verne
Director of Development
Julie.verne@normandymemorialtrust.org

Alexander Churchill

Alexander Churchill, great-great-grandson of Sir Winston Churchill, is the Memorial’s first Youth Ambassador.

Alexander has been recording interviews with veterans of the Second World War, asking what his generation can learn from theirs. These conversations — now featured in our Meet the Veterans series — create a powerful bridge between generations.

Through thoughtful questioning and reflection, Alexander demonstrates how young people can engage meaningfully with history — not simply as observers, but as participants in keeping memory alive.

See Alexander interviewing our veterans here